LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to build and document a network of people they know and trust professionally.
Profile pages for LinkedIn members emphasize skills, work experience, and education, with a professional network news feed and a limited number of customizable modules. Basic membership of LinkedIn is free. Network members are called “connections”. Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to create a pre-existing relationship. Linkedin Marketing
With Basic Membership, a member can only connect with people he has worked with, knew professionally (online or offline), or attended school together. Connections beyond the third degree (see Six Degrees of Separation) are considered part of the member network, but members are not allowed to contact them through LinkedIn without an introduction. Premium subscriptions can be purchased to give members better access to contacts in the LinkedIn database. Linkedin Marketing
LinkedIn was co-founded by Reid Hoffman, the former executive vice president of business and corporate development at PayPal. Launched in May 2003, the site now has more than 300 million members from 200 countries representing 170 industries. According to Reid Hoffman, 27% of LinkedIn subscribers are recruiters.
Microsoft acquired LinkedIn in June 2016 for $26.2 billion. According to some experts, the wealth of semi-structured data freely available from LinkedIn members—job title, geography, industry information, skill sets—makes the deal a big deal, even though the LinkedIn acquisition is Microsoft’s more expensive take on acquisitions. acquisition. date. LinkedIn has been collecting data from more than 225 million LinkedIn profiles in economic charts, providing policymakers, employers, workers and educators with data-driven insights into patterns that will help align labor supply with demand. These patterns include when people typically look for the next step in their careers, job migration trends in specific geographies, ?cities are “stickiest,” i.e. areas where employees are less likely to leave
- why you should use LinkedIn as a B2B marketer? Linkedin Marketing
LinkedIn is by far the most important social network for reaching business buyers and connecting with professionals in general, and is therefore one of the leading platforms for B2B social media (and, increasingly, content marketing). The network allows you to build relationships, build thought leadership, generate leads, gain insights, conduct market research, improve your reputation, and build online communities.
1. Create awareness and improve reputation.
LinkedIn is the ideal platform to increase your online presence. With more than two professionals signing up on LinkedIn every second, businesses have the opportunity to connect with a growing number of interesting contacts. Using the different personal and group features in LinkedIn, both companies and the people who represent them can increase their visibility and credibility as individuals and (thus) as brands.
Don’t forget to use the status update feature, which is an underused feature, and despite the new design, updates are more prominently visible on the homepage.
2. Thought leadership and influencer marketing. Linkedin Marketing
LinkedIn has several features that allow you to position yourself as a leader in a specific field. From delivering high-quality content, improving your profile and participating in the LinkedIn community to answering questions: the web is fertile ground for thought and practice leaders who aim to be trusted advisors. Leadership and reputation go hand in hand with influence. Since the main purpose of LinkedIn is to network, it also enables you to identify and attract other influencers. Linkedin Marketing
3. Sales and lead generation.
LinkedIn is probably the best network for generating leads. In addition to traditional techniques like mentioning interesting content that potential customers can download or driving traffic to relevant sources, LinkedIn provides a very personal way to identify potential prospects, engage them and convert them into customers. This is done through a good mix of listening, analyzing, engaging, sharing, networking and responding. Connecting with potential customers through LinkedIn and marketing to them indirectly will increase sales opportunities.Customers and prospects are more likely to post questions and needs, and 18% are group-related posts, giving B2B marketers the opportunity to discover new prospects. Another 18% is content sharing and liking content, which can give you insight into what they find interesting. Linkedin Marketing